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#TYPEFACE MEANING IN MARKETING HOW TO#
#TYPEFACE MEANING IN MARKETING FREE#

One caveat to going this route: While the typefaces are generally less expensive, licensing can add up if: You have options for many more styles, which may be better suited to your brand identity. If you want more creative freedom and flexibility, then primary is the way to go.

Pro: There is a huge variety, and you can find many reasonably priced options.

If you want to go the open source route, here are a few places to look: Since anyone can use them, they can be found everywhere (looking at you, Helvetica!), making it harder to distinguish your brand. Bland, boring, and basic styles add very little to your brand identity. But, like anything free, you pay a price in other ways. They’re mostly web-friendly (especially Google Fonts ), ensuring consistency across platforms. They’re easy to find and experiment with. Open source typefaces are a popular option for many brands, particularly startups.

Con: They’re generic, and they can be limited.

#TYPEFACE MEANING IN MARKETING FREE#

Pro: They’re free and easy to get your hands on.Deciding which to use depends on your brand’s unique needs now and in the future. Like anything, there are pros and cons to each. You can scour open source options that are free. There are several ways to find typefaces that you like. Step 1: Decide on Open Source, Primary, or Custom

You can, however, make creative adjustments to your logotype to make it distinctive from your brand’s default type. Your logotype should be its own entity, so don’t use the same type for both. Note: Your typeface is different than your logotype (your company name rendered as a logo).

#TYPEFACE MEANING IN MARKETING HOW TO#

How to Develop Your Brand Identity Typography in 4 Stepsįinding the perfect typography is a fun and creative quest, but you should approach it with a very specific goal: to choose 2-3 typefaces that best represent your brand. Now that we’ve cleared that up, let’s get into it. For the purposes of this blog, when we refer to a typeface, we mean a particular style, as well as a set of one or more fonts in that style (aka a font family). Now that everything’s digital and computer programs allow you to instantly manipulate text, the terms have lost their distinction.

Font: A particular size, weight, and style of a typeface (e.g., Times New Roman, 12 pt., Bold).

Typeface: A type design (e.g., Times New Roman).

If you wanted to print the letter “A” in Times New Roman Bold, that was a separate block. If you wanted to print the letter “A” in Times New Roman, you used one block. But there is a distinction, which goes back to the printing press days.īack when typesetting was done by hand, every character required a separate metal block.

Today, you hear the words “font” and “typeface” used interchangeably when talking about the art of typography.

The Difference Between Fonts and Typefaces From great inspiration sites to the questions you should ask, here’s everything you need to find the perfect typography for your brand.īefore we dive in, though, let’s break down some terminology. Here, we’ve broken the typography process down into 4 simple steps that get you from A to Z. We also know how to make it easier for you. We’ve helped shape many brands’ visual identities, so we know all about the struggle. If it’s time for you to develop your brand’s typography, don’t stress. How do you choose the right type? Where do you find it? How do you know it will work? Typography, specifically, can be a bit tricky. Your brand’s core visual brand identity is made up of a holy trinity of design:Įach serves a unique purpose, requiring careful thought and intention.